Behind the Scenes

PRAY HARD CO. was created by my wife and I. We believe faith isn’t meant to be boxed in — it’s meant to be lived out loud: in the mess, in the questions, in the streets... in the art.

We built this brand for the ones who feel overlooked or misunderstood. For those who love Jesus but don’t always fit the mold. For the ones wrestling with doubt, carrying wounds, and walking out redemption in the grittiness of it all.

We’re artists at heart. To us, creativity isn’t just expression — it’s resistance. It’s worship. It’s how we make sense of beauty, pain, and purpose. And we believe art can speak — not just to style, but to the soul.

Our designs aren’t about trends or churchy clichés. They’re about truth, tension, and telling a story that cuts deeper than fabric. Every piece we make carries a message. Some bold. Some quiet. But all created with intention — for the misfits, the hopeful, the broken.

PRAY HARD CO. is stitched with the tension of belief and brokenness — and built for those wrestling with both, but still standing. It’s our way of saying: your faith doesn’t have to look cookie cutter. You can be creative, honest, and still fully His.

The world may consider us foolish, but God calls us His chosen.

– Brandon & Latoya, founders of PRAY HARD CO.